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 Here you'll find PR tips and advice to get you started doing your own PR. Read as much on the subject of PR as possible. You can find PR articles in our Articles section. We also have a free newsletter full of PR suggestions and stories of people who have done their own PR. You can join here. Get A Website That Works For You The first thing journalists will do when they receive a release from you (if it's caught their eye), is to look at your website. If you're a complete start up on a budget you can set up your own website in an afternoon with template provider OneandOne - you choose from number of designs, select your preferred colour and just add your content. And it starts from as little at £4.99 a month. Look At Your Competition What do they have that you haven't? What do you have that they haven't? What are they doing that you are neglecting? Decide on Your Target Market If you've got more than one, run a PR campaign for one segment at a time. It's simpler, more effective and will make it easier for you to evaluate the results you get from your PR campaign. Is your campaign local, or will it need to be national? Learn the Publications and PR Opportunities for that market This could mean newspapers, magazines, newsletters, websites, TV, radio stations, bloggers, Twitter, Facebook - what do you target clients and customers read, watch and use? You'll need to prepare a press list of contacts for these publications. Invest in some Know-How Our 30 day PR ecourse is probably one of the best investments that you can make in your business. If you use a PR company to handle your public relations, then this course will give you the low-down on what they are doing and what you can realistically expect from them. If you are doing your own PR, this ecourse explains, in easy to understand language, exactly what it is you should be doing and shows you, step by step, how to do it. Currently only £199, this course is a fantastic grounding in the what, why and how of doing PR. To see more about this course click here. Write Your Press Release. Having one master release means that you can tweak it for different angles. The 30 day PR ecourse covers how to write a press release and gives you the opportunity to submit it to me for a constructive critique. We also offer a Press Release Service. For only £180 we conduct a telephone interview with you to find out what it is that could prove uniquely attention grabbing about your business and then write a release specifically for you. To discuss the Press Release Service please drop us a line at mail@doyourownpr.com. Look out for "Hungry" Journalists Hungry journalists are writers who are looking for specific case studies or experts for an article they are writing. You sometimes see postings on forums or within email networking groups. One way of having these sent direct to your inbox is to sign up for our Divine Publicity Club where a steady stream of media requests from the press is just one of the benefits. You'll also receive updates on new publications and specific contact names, and you can use the media requests to build up a strong list of freelancers (people who are notoriously difficult to find) Persevere One press release does not make a PR Campaign. You'll need to build regular time into your diary and your business. Do Your Own PR, Divine and Content, 10 Oak Hill Gardens, Woodford Green, Essex, IG8 9DY, UK. Tel: 0208 504 4557.
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