Here you'll find PR tips and advice to get you started doing your own PR.

Read as much on the subject of PR as possible.

You can find PR articles in our Articles section. We also have a free newsletter full of PR suggestions and stories of people who have done their own PR. You can join here.

Get A Website That Works For You

The first thing journalists will do when they receive a release from you (if it's caught their eye), is to look at your website. If you're a complete start up on a budget you can set up your own website in an afternoon with template provider OneandOne - you choose from number of designs, select your preferred colour and just add your content. And it starts from as little at £4.99 a month.

Look At Your Competition

What do they have that you haven't? What do you have that they haven't? What are they doing that you are neglecting?

Decide on Your Target Market

If you've got more than one, run a PR campaign for one segment at a time. It's simpler, more effective and will make it easier for you to evaluate the results you get from your PR campaign. Is your campaign local, or will it need to be national?

Learn the Publications and PR Opportunities for that market

This could mean newspapers, magazines, newsletters, websites, TV, radio stations, bloggers, Twitter, Facebook - what do you target clients and customers read, watch and use?

You'll need to prepare a press list of contacts for these publications.

Invest in some Know-How

Our 30 day PR ecourse is probably one of the best investments that you can make in your business.
If you use a PR company to handle your public relations, then this course will give you the low-down on what they are doing and what you can realistically expect from them. If you are doing your own PR, this ecourse explains, in easy to understand language, exactly what it is you should be doing and shows you, step by step, how to do it. Currently only £199, this course is a fantastic grounding in the what, why and how of doing PR. To see more about this course click here.

Write Your Press Release.

Having one master release means that you can tweak it for different angles. The 30 day PR ecourse covers how to write a press release and gives you the opportunity to submit it to me for a constructive critique. 

We also offer a Press Release Service. For only £180 we conduct a telephone interview with you to find out what it is that could prove uniquely attention grabbing about your business and then write a release specifically for you. To discuss the Press Release Service please drop us a line at mail@doyourownpr.com.

Look out for "Hungry" Journalists

Hungry journalists are writers who are looking for specific case studies or experts for an article they are writing. You sometimes see postings on forums or within email networking groups. One way of having these sent direct to your inbox is to sign up for our Divine Publicity Club where a steady stream of media requests from the press is just one of the benefits. 

You'll also receive updates on new publications and specific contact names, and you can use the media requests to build up a strong list of freelancers (people who are notoriously difficult to find)

Persevere

One press release does not make a PR Campaign. You'll need to build regular time into your diary and your business. 



Do Your Own PR, Divine and Content, 10 Oak Hill Gardens, Woodford Green, Essex, IG8 9DY, UK.
Tel: 0208 504 4557.






























































































 DO YOUR OWN PR

Do Your Own PR ecourse 

This 30 day ecourse is a must for any business serious about raising its profile and attracting new clients and customers.

Learn how to put together and manage your own PR campaign, saving you thousands each year in PR agency fees.




more>> 

 Making PR Easier


Everything you need to make doing your PR easier - media requests sent direct to you, updates on publications and contacts, monthly teleclasses on PR and marketing and your own one to one PR coaching session  Find out more here

 

 

“ PR is not about schmoozing about with a glass of champagne in your hand, kissing cheeks and exchanging gossip. Although, a little of that now and again helps spice things up a bit.”
Paula Gardner
 

 

" Business owners often forget that although they may do a great job at what they do, if they don’t also do a great job in marketing and PR then they won’t get the numbers of new clients and customers they need to survive.”
Paula Gardner
 

WHAT TO DO...

5 Top PR habits to get into

1. Read a (different) newspaper every day.
2. Work with the radio on in the background – make sure it’s a talk show not the chart show!
3. Put aside sacred time in your diary to think about and do PR.
4. Ask people for help – do they know someone that could be a helpful contact?
5. Treat everyone – from the batty receptionist to the nagging advertising space salesman – with respect. If you don’t, word will soon get around.
 

AND WHAT NOT TO DO...

Top 5 worst PR mistakes

1. Giving up.
2. Not setting aside regular time to work on PR.
3. Pestering the press.
4. Using vague and fluffy PR material.
5. Not being available when a journalist calls.

RECOMMENDED READING

The E-myth Revisited

E-myth Revisited
“ I can’t praise this book enough. It's a must for any small business owner that still wants to have a life.”




 

RECOMMENDED READING

Lynne Frank's The Seed Handbook

The Seed Handbook: The Feminine Way to Create Business
“This book may be new agey but it’s a welcome breath of fresh air and reminds us exactly why we started our own businesses in the first place – to make our lives better.”



 

RECOMMENDED READING

Getting business to come to you

Getting Business to Come to You
“This is a giant of a tome that has more than enough ideas to keep you busy for years. It’s one of my absolute favourites.”





 

FREE PR TIPS & ADVICE