The Start A PR Company Programme
This is the four week Start a PR Company course, plus four half hour telephone coaching sessions with me, each covering one of the four modules:
Foundations For A Fabulous Business
How To Find and Get Clients You’ll Love
Show me The Money
Beat the Burnout
Before you start a PR Company it all sounds so easy – being your own boss, choosing who you want to work with, splashing out tax allowances on nice shiny gadgets (or is that just me?). Then things start to happen and all of a sudden it’s a whirlwind with no time to breathe, let alone find the staff you need to support you and move forward. Or, the opposite happens, and you’re sat there, spending hours browsing the internet every day, or desperately visiting every networking group that will have you, hoping madly that the phone will ring and it will be a client ready to take you on.
As PR Agency owner you will have to juggle many roles – sales, book keeper, manager, negotiator, creative ideas person, and sometimes even receptionist and cleaner. This is before you’ve even thought of your other life as spouse, partner, son, daughter, parent, friend, etc.
It's not easy. So, wouldn’t it be great to be part of a structured programme that helped you build a business to last, love and a business that doesn’t drain every single ounce of energy out of you at the end of the day? It could be a business to sell, or one that allows you to have three months of the year off travelling.
Here are the steps we’ll cover
* Planning for your business to make it happen the way you want it to happen – and not to feel that you’re tossed around by fate, luck, circumstance and the budget of the next client who comes to call.
* Deciding what it is you want from your business – to stay small and create a fantastic lifestyle, or aim big and grow!
* How to price yourself and your services.
How to ensure you get paid.
*Dealing with exhaustion and fatigue.
* Addressing whether it would be better to take someone on full or part-time who can grown with the business, or using the services of associates and freelancers.
* Why marketing is probably more important than PR for the long-term success of your business.
And, throughout, you'll be able to call upon me with questions and problems that relate to your business.
"I would recommend the course for anyone thinking about setting up on their own or for those who have been self employed for a while, as it will certainly give you food for thought. Paula’s easy to read and interesting topics make you click on the attachment and hit print straight away - and leave you wanting the next segment as soon as poss! "
Karin Ridgers, www.mad-promotions.com
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