Publicity for Your Restaurant
Promote your restaurant, bar or hotel and attract new customers with this 30 day ecourse.
This no-nonsense guide which uncovers, step by step, the ways that you can raise your establishment's profile. And it doesn't just work for restaurants - bars and hotels will find this eprogramme just as valuable and just as vital. You'll learn:
Why publicising a restaurant is so different to everything else.
Explaining PR - The difference between PR, marketing and advertising.
What you will need.
Finding your WOW! Factor - identifying what is so special about your restaurant and what will get the press to visit.
What can help you become newsworthy.
Looking at your future goals and how PR can help you get there.
Defining your customer.
Will branding help you?
How to handle it when reviewers visit.
Planning, writing, sending out and following up your press release.
Contacts and deadlines.
How local and national radio can make or break you.
Television.
The internet.
The Celebrity factor
Selling your restaurant as a venue for events and parties..
The one tool that will build customer loyalty and getting them to do your marketing for you.
Your PR team.
What to do in a crisis.
Keeping those covers filled long term.
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