Do Your Own PR
Paula Gardner's follow up to Get Noticed, takes the reader through an A-Z journey on PR activities in the twenty first century.
This bang up to date approach looks at modern methods of PR such as Twitter, Facebook, blogging and You Tube, as well as more traditional PR activities, and helps the reader chose which ones will suit them and their business.
It also contains "how we did it" interviews with Do Your Own PR clients who have successfully done their own PR so that readers get the whole picture - the good, the bad and the ugly.
At only £13, including post and packing, this is a guide that will help get you press coverage and connect with clients, for years to come.
Testimonials
“Brilliant, simple, hitting-the-nail-on-the-head advice makes this book an invaluable tool for businesses of any size. Large company or small, big PR budget or no budget at all, DO YOUR OWN PR tells you everything you need to know – in plain English – about raising your profile. It contains well-observed general truisms, smart technical advice and loads of specific PR-related nuggets anyone can use to boost the success of their business. The excellent Paula Gardner is doing herself and the rest of the PR industry out of a job.”
Jamie Oliver, Business Writer The Telegraph, Financial Times
“Do Your Own PR is packed full of practical, step-by-step activities for anyone wanting to grow their business. The A-Z format is easy to follow, and the advice is always sensible and straightforward. The testimonials and case studies give the book a personal touch, and demonstrate the PR activities in action. The book also includes up to the minute information to help you navigate the Internet and make the most of social networking. Best of all, Paula encourages us to have fun with our PR!”
Fiona Robyn, author of The Letters
'Finally, a real and honest approach to PR from a true talent in the field, Paula Gardner. Her no-nonsense, direct approach is mixed brilliantly with encouragement and inspiration from people who've taken Paula's advice and won! This is up-put-downable for any business trying to understand and keep up with PR in 21st century, just fabulous!"
Lynette Allen, author of Behind with the Mortgage and Living off Plastic'
Want personal interraction and feedback from Paula, try out our 30 day ecourse here
Click below to buy Do Your Own PR, or call us on 0208 504 4557.
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