Big Brand Building

Big Brand Builder

£3750 (or £4500 installment plan)
Level: Big Brand Building

A large word 'BRAND' being constructed by a craneWork with Paula over ten months to build your business through PR, marketing, social media and networking. Paula will effectively be another member of your business, helping you utilise as many avenues as possible to grow your business and really see a difference. This programme includes one to one face to face sessions, telephone support and step by step workbooks that build into everything you need to know about getting your business noticed.

This is not just PR

This is a business building programme that will catapult your brand into the public eye like never before

It’s a twelve month programme that includes four days of face to face work with me, support, ideas and brainstorming.

What We Will be Covering

  • Strategy: at a long-term strategy for your brand: one that brings together PR, marketing and social networking.
  • Image: You’ll have a shoot with a professional photographer, and a review of your website from a journalist who will give you their honest feedback.
  • Contact Mechanics: We will put a media list together for you from women’s, men’s lifestyle and national newspapers and radio (whichever categories are applicable). This will save you a massive amount of time and, to be frank, boring donkey work. We will also show you how to use it!
  • The Factory: We’ll write a press release on your business for you and take you though how to create regular press releases, tip sheets or products, and other press material.
  • Online Marketing: What you need to have in place, how to integrate it, and tools to automate it when necessary.
  • Social Media: how to use it to create a buzz.
  • Your newsletter/database: The most important resources for any business – how to grow and use them. Tools, tips and practical help.
  • Meet The Press: This will take you through organising and running a press event/stunt, and help you schedule and run one. You are going to do it!
  • Digital PR: Probably the most important thing you’ll learn on this programme. Without it, watch your business stagnate and die.
  • Keeping It Creative: Coming up with ideas – exploring your creative side, with exercises to help keep them coming.
  • Who or what do you need to know to grow this now?: We look at systems, getting help, time management, joint ventures and where to go from here. If you’re ready to take on PR help, we’ll help you find the perfect match.

The Programme

  • 4 x face to face mastermind days with me
  • 8 one to one personal teleclasses
  • 10 x PR Packs – templates and action sheets on our subject of the month – no long-winded notes to plough through, just short sharp ideas you can implement and templates that I know work, that you can copy and tweak
  • As well as your two personal consultations, 12 months of email/telephone coaching access – no need for an appointment, just call when you need help.
  • Twelve months membership of the Divine Publicity Club – media requests sent to you twice a week from journalists looking for case studies and experts.

Here is how to apply