Everything you need to get going on your own results orientated PR campaign

A Get Noticed consultation is perfect for businesses who want publicity without having to involve PR agencies or pay expensive advertising fees. Used as a kickstart, it provides you with the tools, knowledge and the confidence to get going on your own PR campaign without delay.

We work with you to analyse your attractiveness to the press, and suggest possible angles that will get you press coverage. We take a realistic look at your strengths and capabilities, and build a blueprint for a campaign that will get the best results for you and your business.

What happens

We sit down together and look at your business in detail. What are your particular goals and what will you have to do to achieve them? How much press and publicity will you really have to generate, and which magazines, newspapers, websites and other media opportunities would be most beneficial for you to target?

We'll talk frankly about contacts that will be helpful and angles that will get your business the most attention.

You also receive the 30 day PR ecourse which teaches you the nuts and bolts of PR, two other ecourses, as well as a press release written specifically for the market you wish to reach, whether it's the Sunday supplements, a trade magazine or in-flight glossies. We will also put together a six month PR and marketing strategy written specifically for your business.

This isn't an off the shelf solution. It's an in-depth look into the way that you work and the time and resources that you have to devote to PR, whether they are an hour of your spare time once a week, or a dedicated PR person or department. What we then do is put together a realistic and objective strategy with those in mind.

What's more, you have the option of booking 3 follow up coaching sessions at a vastly reduced rate. These will mean that you can feel reassured that we won't leave you to sink or swim.

The price of this consultation is £750, or £1000 with three one hour telephone PR coaching sessions. The price includes:

* The half-day consultation.
* The 30 day Do Your Own PR ecourse, plus a choice of two other ecourses. We'll ascertain which would be the most useful during our consultation.
* A press release written specifically for the media you wish to target.
* A six month PR and marketing strategy action plan and overview put together for you and your business.
* A copy of the Guardian Media Directory - to ensure that you have the contacts you need to get going.
* 90 days email support from the date of your consultation. 
* For the £1000 package only - Three follow up 45 minute coaching sessions to help you make the most of your consultation and get the results you want.

To book, please contact me on , or speak to me on 0208 504 4557 or 07941 244343.

A deposit of £500 is payable upon booking. Consultations are limited to a maximum of three people in total. They are usually held at the Institute of Directors in Pall Mall, London, but it is possible for consultations to be held over the telephone, or our Essex office.



WHAT THEY SAY...
“ I believe that anyone who works with Paula Gardner will benefit immensely from the experience. I, myself, was impressed with her instant grasp of our core business and target market, not to mention her highly creative ideas for how to effectively and inexpensively promote our services.”

“ The press release that Paula prepared read beautifully, so much so that I felt myself envying the business that it referred to, having to remind myself that she was describing, very factually, our Practice.”

“ In short, Paula is an extremely talented lady who knows her stuff.”

Dr Paul Starrs (Cosmetic Dentist) www.strawberryhill.co.uk
 

WHAT THEY SAY...
" We were procrastinating about PR and marketing - basically we didn't really know where to start - so our consultation with Paula was just what we needed to kick-start things. She has forced us (gently but firmly!) to concentrate our thoughts and to prioritise our PR and marketing goals. Paula's approach is thoroughly practical and realistic, but with a nice dash of creativity to help things along. We particularly appreciated her fresh ideas and input with our press release."

Lucy Hornberger
Managing Director www.tasaram.com
 

WHAT THEY SAY...
"I was very unsure where to start with PR and marketing before my meeting with Paula. Although I’ve ran my own business for a while I wanted to reach a much larger audience and attract a wider variety of people and Paula has really showed me how to do this."

"I now have a strategy for promoting my business and feel in control and clear about what I’m doing. She gave me the confidence to think ‘big’ and to approach people, such as journalists, that I’ve been nervous about talking to in the past."

"The press release she wrote for me was great, very punchy and exciting and I feel that I’ve learned a lot about what is required from her input. It’s also got some journalists interested which is great news for my business."

"I also found the PR ecourse very useful and feel that I’ve learned a lot which will stand me well in the long term. I’ll certainly be recommending Paula and her courses to all my friends with small businesses."

Sandra Cameron
Clinical Psychologist
Dionyssia
www.dionyssia.co.uk
 

WHAT THEY SAY...
Paula of Do Your Own PR has given me inspiration and tools to carry out the next stage of my PR campaign. Her e-course was simple and easy to follow and kept me going and the consultation was extremely focused and has helped me to get all my thoughts out into a strategic plan. I felt that Paula really understood where I was coming from and helped to clarify the options available to me. I look forward to working with Paula in the future running workshops and events as Personal Branding and PR work really well together" Dawn Winder of www.i-define.co.uk
 

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