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Guerilla P.R.: How You Can Wage an Effective Publicity Campaign...without Going Broke by Michael Levine
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| Filled with interesting case studies and low cost options - a new way to run a PR campaign. One of the book on our coaches' required reading list. |
Author: Michael Levine
Format: Paperback
Publisher: HarperBusiness,U.S.
Date published: February, 1994
ISBN: 0887306640
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