13th April 2012
Posted in: Getting Started, PR
Tags: Do Your Own PR, pr agency, PR company, pr professional
What I do isn’t popular amongst PR people. Indeed, they will tell people that you need to employ a professional PR person or agency to promote your business. Why? Because they have the contacts, the know-how and the experience. And all this is true. If you can employ a good PR agency then great, go [...]
Continue reading "Why DIY PR isn’t fashionable"...
12th April 2012
Posted in: Getting Started
Tags: do your own, Get Noticed, pr programme, start a PR company, writing, writing a book
Paula discusses some of the simple ways to get started writing your own non fiction books to help publicise your business and raise you to expert status
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5th April 2012
Posted in: People I like
Some techie tips from Valerie Merril
Continue reading "Tips and Tricks for Windows 7"...
3rd April 2012
Posted in: Getting Started, PR
Tags: Do Your Own PR, pr consultation, pr programme, PR strategy
Paula discusses whether PR coaching or a PR strategy session is best to make things happen
Continue reading "PR strategy Consultation or PR Coaching?"...
12th March 2012
Posted in: Getting Started, PR
Tags: Do Your Own PR, Get Noticed, pr programme
Paula Gardner encourages you to look after your PR as carefully you would your finances, which means regular reviews…
Continue reading "Why Reviewing PR Is Like Financial Planning"...
10th March 2012
Posted in: Getting Started, PR, PR Case Studies
Tags: journalists, media list, media requests, press list
Media requests are one of the PR worlds best kep secrets – and are a great PR shortcut. Paula spills the beans on how to get requests from the press, and the best way to respond to them.
Continue reading "The magic of media requests"...