Is it your time to get noticed?

Can you help Paula with some social media and feedback questions?

Paula Gardner looks at whether you really do need a PR company, and what are the alternatives.

Valentine’s Day is one of the best PR hooks of the year. Paula Gardner looks at how some of her clients are using it.

What Paula has been up to in January 2012.

Everyone should be doing online PR alongside a traditional PR campaign. Paula Gardner explains why.

Changing business direction is a very brave thing to do, and has certain implications PR-wise. Paula talks to Wilma Allan to see how she is finding the process

Press releases need to be news related. Paula shows how she tied a recent release into the January tax deadline.

One of the big drawbacks of PR is that it is hard to say when you will reap the rewards. Even with a great campaign and lots of hard work, there sometimes still needs to be an element of luck to propel you forward. Paula looks at what you can do to help you make your own PR luck!

How do you decide who you work with? Personal recommendation? Web searches? People you’ve met at networking events? Your own clients?