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 Are You Ready to Seduce The Press? I am looking for four people or businesses who have the oomph and the focus to work with me on this mastermind-style course that covers not only PR, but marketing and social networking, and making sure they all work together to build a brand that really stands out. It's a twelve month programme that includes four days of face to face work with me, and support, ideas and brainstorming from other go-getter business owners. You not only benefit from my knowledge, but also get your own "boardroom" of vibrant business owners, all with connections, contacts and experiences you can draw upon to help grow your business bigger than it's ever been before. What We Will be Covering Month One: Strategy This first month looks at a long-term strategy for your brand: one that brings together PR, marketing and social networking. Meeting One: We will also be holding our one-day meeting in London, which includes lunch and dinner at our expense. Month Two: Image We will be holding a shoot with a professional photographer who will take press photos of you, and another who will explain about product shots, and what press want to see. This month also includes a review of your press materials and website from not just me - but journalists who will give you their honest feedback. Month Three: Contact Mechanics We will put a media list together for you from women's, men's lifestyle and national newspapers (whichever categories are applicable). This will save you a massive amount of time and, to be frank, boring donkey work. We will also show you how to use it! Month Four: The Factory We'll write a press release on your business for you and take you though how to create regular press releases, tip sheets or products, and other press material. Meeting Two: Build on what you've learnt with our next full day get-together. Lunch included. Month Five: Social Media What you need to have in place, how to integrate it, and tools to automate it when necessary. Month Six: Catch up month - includes 1.5 hours one to one telephone or face to face work with me Month Seven: Your newsletter/database The most important resources for any business - how to grow and use them. Tools, tips and practical help. Meeting Three: Lunch included Month Eight: Meet The Press This will take you through organising and running a press event/stunt, and help you schedule and run one. You are going to do it! Month Nine: Digital PR Probably the most important thing you'll learn on this programme. Without it, watch your business stagnate and die. Month ten: catch up: 1.5 hours one to one with me Month Eleven: Keeping It Creative Coming up with ideas - exploring your creative side, with exercises to help keep them coming. Meeting Four Month Twelve: Who or what do you need to know to grow this now? We look at systems, getting help, time management, joint ventures and where to go from here. If you're ready to take on PR help, we'll help you find the perfect match. The Programme 4 x face to face mastermind days with me 2 x 1.5 hr one to one telephone consultations with me 10 x monthly group teleclasses 10 x PR Packs - templates and action sheets on our subject of the month - no long-winded notes to plough through, just short sharp ideas I know work, As well as your two personal consultations, 12 months of email/telephone coaching access - no need for an appointment, just call when you need help. Twelve months membership of the Divine Publicity Club - media requests sent to you three times a week from journalists looking for case studies and experts. I am so excited about this, and I am committed to making it work for you. Not just for your sake, but I want lots of great case studies to talk about! A place on the year-long Seduce The Press Programme is £4250 - a deposit of £1000, followed by ten monthly payments of £325. Alternatively, you can take advantage of our reduced price offer and pay in two monthly instalments of £1900, which brings the programme to £3800. If you'd like to join me and a group of other committed, focused, charismatic and fun (the last part is important too!) business owners for a programme that could change everything, email me on paula@doyourownpr.com for details of how to pay, or call me on 0208 504 4557. And do please feel free to use the same number if you have any questions or queries. I do hope you'll be joining me! "I've loved every minute of the Big Brand Builder course so far. It provides a structure that stretches me, which is what I needed. The course has helped to sharpen my writing skills and vary the message for different audiences and media; motivated me to answer media requests; encouraged me to approach people I would never have contacted previously; provided constructive website feedback; and kept me focused on achieving something every week. It's great to have access to Paula for quick replies when I need help. The regular contact also enables Paula to check how we're doing, so if anyone is slipping, she can provide advice on how to overcome challenges. I've been incredibly lucky that my PR buddy on the course is a perfect match - we share the same business model and have become great allies. Oh, and getting a professional portrait that I like has been a real bonus!" Robyn West http://www.pogopack.co.uk |
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