|
|
|
Missed out on past newsletters - or perhaps you'd just like to get a flavour of our regular advice and ideas. You've come to the right place!
|
|
Ten PR Things you need the think about BEFORE you launch your business
|
Get Noticed 17th October 2005
The www.doyourownpr.com newsletter
Over the next few of weeks I've decided to list some PR points you should consider at various stages of your business. Today it's during the planning stage. I'll be dealing with the launch and growth stages in forthcoming ezines.
The Ten PR things you need to think about BEFORE you launch your business (but it's never too late to start considering them now).
1. Identify your target market. Who are they? What's their age, gender, type of work? How much available income do they have, and what would they spend it on? Really get to know who you will be PR-ing to and you may even find it useful to give them a name so that they become a real person - to you at least.
2. If you can't break it down so precisely think of a few different customers and give them all different names.
3. What would this customer read? What newspapers would they buy - and what sections of it would they read/? What radio stations would they listen to and what TV programmes would they watch?
4. When you know this only then can you start subscribing, buying and watching or listening to the relevant media.
5. If you don't know, commission a market research survey to find out - this information will be vital when it comes to marketing and PR-ing your business.
6. Start to keep an eye on the media coverage that your competition is getting. Pull it out and keep it for future reference. Remember, you will have to do better.
7. PR involves a lot of copy-writing - articles, press releases, media tips and so on. If you haven't got a copywriter on board, or don't feel happy about doing it yourself, now is the time to source one that understands your industry and your vision.
8. Start thinking about your business and yourself - your past experiences and personal history. Is there anything PR-able that you could draw upon in the future?
9. If you're planning to use a PR agency start asking around at networking functions to get a good idea of who covers your area and who is respected and proactive.
10. When you're putting your business plan together don't forget to include freebies for journalists, competition prizes and exhibition give-aways - all vital in today's media marketplace.
THIS WEEK'S ECOURSE IS..THE COLD CALLING CRASH COURSE
Contrary to popular belief PR does not just consist of writing press releases and sending them out en masse. The key to a successful PR campaign is contacts and how do you make those contacts? By cold calling them in first place! The idea is that, over time, you'll build up a relationship with a number of media people who call on you for expert advice, product details, ideas for articles and industry news and views.
But you still have to make that first step and get in touch with them to kickstart this relationship.
This short sharp ecourse guides you through that, dealing not only with the practical side, but also ways to boost your confidence. It also includes a practical one to one cold call with me, where I can talk you through it step by step.
Suitable for small businesses and PR's alike this course will enhance all your cold calling techniques - whether they be for
press or potential new clients!
For more details you can book online here: /products/the_cold_calling_crash_course.asp
CLIENT NEWS
Tracey Lawton's business www.traceylawton.com was featured in the Birmingham Post. Inside Out Buildings (www.iobuild.co.uk ) are having their buildings featured in the property section of the Yorkshire Post and photographer Sue Kennedy who has launched a new service photographing craft and artistic products has been covered in The Craftsman Magazine, You can read about her product photography at http://www.blueeyesphoto.com/product_photography.html
AND FINALLY..
One last thing.. ..can you help me with some PR research for my clients The Money Gym (www.themoneygym.com )?
We're doing some research into what people's overriding financial concerns are and would be very grateful if you could take a few moments to answer a very short survey (3 questions!!).
There's also the chance to win a signed copy Nicola Cairncross's book The Money Gym or some email wealth coaching with Money Gym coaches Nicola Cairncross and Judith Morgan.
The link for the survey is: http://www.ncaresources.com/survey.htm
Thanks so much.
And if you're a business with 20 or more employees or associates don't forget that you can still get up to £1000 worth of training with me, thanks to the Business Link Addmore scheme. Drop me a line at paula@doyourownpr.com for more info.
I've been getting into the Autumnal mood. My leather coat has now come out of the wardrobe (excellent excuse to walk around dressed like Trinity from The Matrix!) and I've embraced going back to roast dinners and steaming hot chocolates! I've also discovered author Karin Slaughter whose books are keeping me occupied whilst novelists Kathy Reichs and Patricia Cornwell write their next ones. Isn't it fantastic when you discover a new author and realise that's there's a great back catalogue for you to catch up on?
Until next time,
Paula Gardner
www.doyourownpr.com
Starting to think about Christmas presents for your clients or business friends? Or just fancy treating yourself to a great business tool? Why not get them a copy of Paula Gardner's PR workbook Get Noticed?
It's a very attractive neon pink paperback book that sets out profile raising activities you or they can work through step by step, or just pick and choose an activity that's been designed to work on raising business profile and bringing in more customers.
You can read more and order online here: http://www.bookshaker.com/product_info.php?cPath=23&products_id=86
"Whilst writing, I'd just like to say a big thank you for the PR course. It has helped me to focus my efforts in the areas I feel suit me best, and in conjunction with your newsletter provides a really useful resource" Caroline Moroz, www.star-maps.co.uk
Want a free PR resource pack to bost your PR? Visit
http://visitor.constantcontact.com/optin.jsp?v=0018aaLHdu4GfSgHuhbQI8XADfgnJ0W-pKZ |
| Posted: 19/10/2005 14:27:33
Last Updated: 05/01/2010 14:10:08
|
|
|
