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Missed out on past newsletters - or perhaps you'd just like to get a flavour of our regular advice and ideas. You've come to the right place!
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Is Your PR Targeting the Right Customers?
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How Do You Know You Are Targeting The Right Customers?
1. Ask existing customers what publications they read and media they use and target accordingly.
2. When you get a good response from one publication, concentrate on getting into it again before spreading the net further.
3. Approach the advertising departments and ask for a media pack which should give you a run down of their readership and you can cross check that this is the same as your target market.
4. Look at where your competitors appear. Let them do the work for you!
5. Make regular research trips to newsagents, reference libraries and Internet sessions where you look for target media.
The top 10 Ways To Use PR To Reach Your Customers
1. Press Releases - the traditional favourite and work well for newsworthy businesses that have something to announce or can tie what they offer in with something in the news, e.g., a big celebrity has a face lift and a cosmetic surgeon puts out release on how they could achieve the same effect. They work well with case studies of you have them.
2. Articles - good for people who enjoy writing and excellent for service businesses that need to raise credibility. A long term option (see details of our course below).
3. Tip Sheets - short sharp advice based press releases out to the press - good for building up profile and becoming seen as an expert to comment and again good for service industries.
4. Blogging. The way PR is now going. You can go simple and set up a free account with www.blogger.com or get technical and set up your own with RSS feeds etc. Great for businesses that use a personality to promote them or team businesses where a number of people can contribute.
5. Competitions. Fantastic way of getting in somewhere that has previously been difficult, or getting more exposure in a place that has been good. Best for consumer orientated businesses.
6. Speaking. Great for service orientated business and raise credibility wonderfully. Instead of networking with two or three people in one room everyone is aware of you and who you are. Also worth investing in presentation training if you need it.
7. Radio. Local radio is great medium for business that need local clients.
8. Television - a double edged sword as we have had many client who have been on TV but not been happy with the way it's been edited. Use caution.
9. Letters to the Editor. Good for businesses that need credibility - solicitors, accountants etc. Comment on something in your target publication.
10. Reviews - so you have something the press can review? Obviously only do if you are confident in your product or service. From next week we'll be counting down the top ten and giving you ideas and tips on each of them.
Publication News
B magazine - the young women's glossy mag - has closed. Oneup - new magazine, targeting the UK's 3.5 million single and step parents, was launched this month. See: http://www.oneupmagazine.co.uk/ , The Yorkshire Post is launching a weekly supplement called Life and style which covers food, fashion and interiors.
Event of The Month:
How Would You LIke To have a Top Uk Business Journalist Give You PR advice Over A Delicious Three
Client News
Life coach Amanda Alexander of www.amandaalexander.com was in the Independent recently and Touch (www.londontouch.com ) has been mentioned in this month's Psychologies magazine. Maureen Bowes has her book published: http://peopleintelligence.com/me_you.aspx And finally, our very own www.chicklit.co.uk was mentioned by The Times: http://www.timesonline.co.uk/newspaper/0,,176-2157863,00.html
Promote Your Business Through Writing Articles ecourse
"Paula's (writing articles) course is excellent value for money. Packed full of interesting tips and ideas as well as useful web-site links, it's much more than a writing course and has inspired me to give my business a complete overhaul. I will continue to refer back to it again and again, as I hone my skills. Each lesson is written in relaxed easy to understand way, and Paula's backup is excellent. "
illian Holland www.gillianholland.co.uk
If you know someone who might be interested in receiving this newsletter, I'd be grateful if you would pass it on. If it has been passed to you, and you'd like to receive a regular copy of Get Noticed yourself, please visit here
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| Posted: 22/05/2006 15:06:56
Last Updated: 05/01/2010 14:14:01
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