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Missed out on past newsletters - or perhaps you'd just like to get a flavour of our regular advice and ideas. You've come to the right place!
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Get Noticed 22nd May 2006
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The www.doyourownpr.com newsletter
How Do You Know You Are Targeting The Right Customers?
1. Ask existing customers what publications they read and media they use and target accordingly.
2. When you get a good response from one publication, concentrate on getting into it again before spreading the net further.
3. Approach the advertising departments and ask for a media pack which should give you a run down of their readership and you can cross check that this is the same as your target market.
4. Look at where your competitors appear. Let them do the work for you!
5. Make regular research trips to newsagents, reference libraries and Internet sessions where you look for target media.
The top 10 Ways To Use PR To Reach Your Customers
1. Press Releases - the traditional favourite and work well for newsworthy businesses that have something to announce or can tie what they offer in with something in the news, e.g., a big celebrity has a face lift and a cosmetic surgeon puts out release on how they could achieve the same effect. They work well with case studies of you have them.
2. Articles - good for people who enjoy writing and excellent for service businesses that need to raise credibility. A long term option (see details of our course below).
3. Tip Sheets - short sharp advice based press releases out to the press - good for building up profile and becoming seen as an expert to comment and again good for service industries.
4. Blogging. The way PR is now going. You can go simple and set up a free account with www.blogger.com or get technical and set up your own with RSS feeds etc. Great for businesses that use a personality to promote them or team businesses where a number of people can contribute.
5. Competitions. Fantastic way of getting in somewhere that has previously been difficult, or getting more exposure in a place that has been good. Best for consumer orientated businesses.
6. Speaking. Great for service orientated business and raise credibility wonderfully. Instead of networking with two or three people in one room everyone is aware of you and who you are. Also worth investing in presentation training if you need it.
7. Radio. Local radio is great medium for business that need local clients.
8. Television - a double edged sword as we have had many client who have been on TV but not been happy with the way it's been edited. Use caution.
9. Letters to the Editor. Good for businesses that need credibility - solicitors, accountants etc. Comment on something in your target publication.
10. Reviews - so you have something the press can review? Obviously only do if you are confident in your product or service. From next week we'll be counting down the top ten and giving you ideas and tips on each of them.
Publication News
B magazine - the young women's glossy mag - has closed. Oneup - new magazine, targeting the UK's 3.5 million single and step parents, was launched this month. See: http://www.oneupmagazine.co.uk/ , The Yorkshire Post is launching a weekly supplement called Life and style which covers food, fashion and interiors.
Event of The Month:
How Would You LIke To have a Top Uk Business Journalist Give You PR advice Over A Delicious Three Course Dinner?
Jamie Oliver writes a weekly column for the Daily Telegraph about small business issues. Previously, he has worked for a number of business magazines including Real Business, where he was an editor for five years, and the CBI's monthly magazine Business Voice. He has also freelanced for other business titles including MBA Business and the Department of Trade & Investment's Overseas Trade magazine.
Over a delicious three course dinner at the Hoxton Apprentice in London, N1. Jamie will reveal the secrets of:
* Who does what on a business title.
* The best way to get Your Press Release noticed by a business writer.
* Tips and hints on how to cold call business writers.
* Plus advice and suggestions on angles that your business could use to approach the press.
This is a round the table meeting where Jamie will give some individual attention to everyone so numbers are obviously small and intimate. The evening begins at 7.45pm on Monday June 19th and it is £89 to reserve your place.
If you'd like to join Jamie and me then you can book via telephone with me on 0208 504 4557. What a lovely - and valuable - to spend an evening!
Tatler's Restaurant Guide 2005 named the Hoxton Apprentice as one of the top 320 restaurants in the UK, and Time Out has nominated it one of the best 50 in London. You can read more about the venue here:
http://www.hoxtonapprentice.com/
If you'd like to book your place at the table call me on 0208 504 4557.
Client News
Life coach Amanda Alexander of www.amandaalexander.com was in the Independent recently and Touch (www.londontouch.com ) has been mentioned in this month's Psychologies magazine. Maureen Bowes has her book published: http://peopleintelligence.com/me_you.aspx And finally, our very own www.chicklit.co.uk was mentioned by The Times: http://www.timesonline.co.uk/newspaper/0,,176-2157863,00.html
This Week's Ecourse:
How To Write And Sell Articles To Promote Your Business.
If your business involves giving expertise, advice or training in any way, shape or form then you may find that article writing is the most credible and effective way to raise your profile.
This 30 day ecourse takes you through the stages of promoting your business through article writing, showing you how to write a synopsis and approach publications - dealing with the practicalities of editing, copyright and even suggesting how you might also get paid for your work.
If you'd like to join us then you can book online here, or book with me on the phone on 0208 504 4557.
And Finally..
This week's competition is courtesy of my clients www.maroque.co.uk who are giving away a Moroccan cooking starter kit:
Moroccan Hamper - Small getting started An ideal collection for cooking Moroccan food. Contains: small moroccan tagine, preserved lemons, Casablanca olives, Harissa spice blend, Ras-El Hanout spice blend, maroque saffron and two recipes all presented in a wicker tray.
Maroque have a fantastic range of gifts and homeware that are imported from Moroccao - oh, and some great recipes too. To enter for this prize please email julie@maroque.co.uk letting her know the answer to the following question: What is the name of Maroque's sister site that deals in Indian gifts and home-ware? Include the words Do Your own PR in the subject line.
Until next time,
Paula Gardner
www.doyourownpr.com
0208 504 4557
Promote Your Business Through Writing Articles ecourse
"Paula's (writing articles) course is excellent value for money. Packed full of interesting tips and ideas as well as useful web-site links, it's much more than a writing course and has inspired me to give my business a complete overhaul. I will continue to refer back to it again and again, as I hone my skills. Each lesson is written in relaxed easy to understand way, and Paula's backup is excellent. "
illian Holland www.gillianholland.co.uk
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| Posted: 22/05/2006 15:06:56
Last Updated: 02/01/2007 12:27:29
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