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Do Your Own PR has gathered together a team of experienced business authorities to bring you their expert tips on getting publicity for and growing your business.
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12 Ways to Promote Your Website Offline
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by Search Engine Specialist Nikki Pilkington.
So you have your website and you've done everything right on the web - search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc. And now you think you've exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right?
WRONG!
Here are 12 extra ways to promote your website without even turning your browser on.
ONE
Make sure that all of your staff know your website address. They know your telephone and fax numbers, they know your "snail mail "address - they should ALL know your web site address too. Make sure that any new staff have this information along with the usual contact details.
TWO
Print your URL and email address on all letterheads, business cards & compliment slips, in the format www.yourcompany.co.uk This way everyone that you ever come into contact with has your web address.
THREE
Business closed for the day? Why not put up a sign - "Open 24 hours a day on the WWW - www.yourcompany.co.uk" Spooners Restaurant (http://www.spooners.co.uk) did this and regularly get table bookings via email that they would usually have missed.
FOUR
Include your web address in your answerphone, or line holding message. Let people know that they can find information/buy products/ enquire about services via the world Wide web.
FIVE
Type your website address into your screensaver to remind staff of the address while they are on the telephone. This way even temping staff know the address.
SIX
When potential clients call for information about your company, ask them if they have Internet access and send them to your website. This means they can have the information immediately, without waiting for the postal system, and may help cut down on your postage bills.
SEVEN
Look for unusual promotional items at holiday times - WWW tiepins or brooches, computer shaped cookies, Christmas cards on disks (with the obligatory link to your website) - the choice is endless and it all draws attention to the fact that your company is taking advantage of the latest technology.
EIGHT
Why not swap leaflets with one of your clients and reach a whole new potential audience? Every brochure we send out features a leaflet/business card from one of our clients - a favour which they reciprocate.
NINE
Magnetic car stickers featuring just your company name and website address help get you seen while you're out and about and can be a great conversation starter!
TEN
Have t-shirts printed with your web address and logo - then give them out as prizes or promotional items.
ELEVEN
If you're in a restaurant or hotel with a guestbook - sign it! And don't forget to leave your web address. These guestbooks are left in receptions all year round and people tend to browse through them while waiting.
TWELVE
Make sure that any newspaper and other offline ads feature your website address prominently - don't hide it away in the small print!
Copyright © Nikki Pilkington 2004. All rights reserved.
Nikki Pilkington is an internet marketing and search engine specialist. You can find out more at http://www.nikkipilkington.com |
| Posted: 11/01/2005 10:53:54
Last Updated: 22/01/2005 11:51:09
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